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NEWSWIRE           REPORTS           SOLUTIONS           TOPTEN           ABOUT
Conscious Consumers are responsible
shoppers, willing to research the companies
that they financially support, understand their
influence and are willing to be a social
change agent to better their communities.
Learn More  
  African-Americans are a powerful economic force representing a $1.1 Trillion buying power
Black consumers have unique purchasing behaviors and viewing patterns that represent a
diverse African-American population. Understanding what Black consumers watch, buy and
listen to will help companies understand trends for products and services. Nielsen encourages
you to become more aware of your consumer power.
Nielsen understands your consumer habits. What does this mean
exactly? Nielsen is a global provider of information and insights into
what consumers watch, buy and listen to. We measure your
consumer trends – how and where you shop, what media you
watch, your smartphone usage, and much more. We provide this
valuable information to companies that make the products you
buy and produce the media you enjoy.
We're all about understanding everyday consumers just like you.
And it's consumers like you who play a very important role in our
measurement process. So next time you're asked to participate in
a Nielsen study, please say yes – because your opinions matter.
DOWNLOAD Nielsen's most recent report on
African-American consumers.
The African-American Consumer 2014 Report
Learn More  
  Keep the
conversation going.
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