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Sacred Heart University  
Curtis Hall, 2nd Floor
5151 Park Avenue
Fairfield, CT 06825
Tel: 203-365-7619
Academics    Admissions & Financial Aid    Campus Life    Athletics    Faith & Service    About SHU    Contact Us
Accelerate Your Career Track With a
Sports Communication and Media
Programs of Study
Sports Broadcasting
Athletic Communications
  For more information on this
program, please contact Pam
Pillo-Santos, director of
graduate admissions at
or email
Over the past several decades, the sports media
industry has expanded from $90 billion annually in
1989 to close to $250 billion annually in 2010, and
the U.S. Bureau of Labor Statistics predicts a 23%
rise in sports-related jobs for the decade ending
2018. These national trends are encouraging, and
they are further enhanced by the local sports
media landscape. ESPN (Bristol), NBC Sports
(Stamford), CBS Sports (NYC), WWE (Stamford)
and the YES Network (Stamford) are all
headquartered within an easy train ride or
manageable automobile commute from
SHU's Fairfield campus.
All students interested in the SCM program are
encouraged to apply. No previous sports
communication experience is necessary to
complete the program.
Have you ever considered a career
in sports communication?
Sacred Heart University (SHU) offers a one-year master's degree in
sports communication and media (SCM), designed specifically for
students who appreciate the relationship between professional
communication and sports media and for those hoping to pursue a career
in athletic communications and sports broadcasting.
HU's graduate SCM program allows students to choose between two
different track options.
The sports broadcasting (SB) track offers students a chance to utilize
communication in the contemporary sports media industry.
• The athletic communications and promotions (ACP) track prepares
students for careers in the digital world of the sports media industry.
This program - led by media scholars and sports media industry
professionals with experience in all areas of sports communication - is
grounded in traditional courses and complemented by intensive
workshops offered by media practitioners. Our core SCM faculty includes
instructors with extensive sports and production experience from their
work with The Dan Patrick Show, the Golf Channel, NFL Films, ESPN
and numerous other media companies.
Graduates of the SCM program will be prepared to find employment in the
sports media industry as:
  • Broadcasters
• Multimedia producers
• Media relations professionals
• Public relations managers
 • Communications directors
Sign Up For An Information Session
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